Search Engine Optimization involves making your web pages readable to search engines and the programs used to identify websites relevant to a particular subject. Optimization can be as basic as ensuring your website is indexed on the major search engines such as Google, Yahoo and MSN. Advanced optimization includes extensive research into your websites area of focus to determine specific keywords, textual content, inbound and outbound linking and overall site design.
There are several factors involved in Search Engine Optimization of your site.
A Meta tag is a special HTML tag that provides information about a web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Instead, they provide information such as the website title, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
Keywords and phrases strategically placed and crafted into your website can significantly boost your ratings in search engine results. The core of search marketing is the mix of keyword phrases that people use to search for information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. Our specialized team work in identifying these words and focusing on the phrases that are equally relevant and in demand, so that there’s a reasonable expectation that the optimized news content will attract more visitors of the right kind: journalists, reporters, analysts, bloggers and even end
Reciprocal linking is based on the idea of two websites providing a means for the visitor to move from website to another. Most major search engines consider a link to your website a vote for the importance of your website thus raising its level of importance. A link exchange program with websites that are of like kind and quality is an integral part of the overall search engine optimization process.
Create a sitemap of your website. There are a few good reasons to do this. It allows easier indexing of your site by the search engines. In other words, it helps the search engines to find all the pages on your site. Some websites only have a few of their pages in the search engines and this can be due to poor linking, sparse navigation or a host of other reasons. A sure-fire cure is to have a sitemap links to all of the major sections of your website. If you have a small website, linking to all the pages is a good idea. Web-crawlers will thank you for making their busy lives easier.
Site Map provides PageRank or link popularity to all pages it links to.
Sitemaps help with usability and site navigation.
Do I really need a sitemap?
Sitemaps can be viewed as a luxury, but for new sites they are critical. It can take the search engines months to crawl your new site and they may never crawl the entire site. Adding a sitemap can speed this process up. It also helps when adding new pages or sections, the search engines have easy access to all pages through you sitemap.
Most search engines including Google will normally pick up your website through the natural index updates that occur on a regular basis. Websites can be manually submitted to different search engines both free and fee based such as those involved in Paid Inclusion.
Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results. In addition to guaranteeing that a client's Web site will be indexed, paid inclusion may ensure that the search engine's crawler software visits the client's site more frequently, and may also give clients the option to submit information about their pages more often. Yahoo has a program of paid inclusion that allows for your website to be listed on their directory under your industry category for a $299.00 year fee.
Google has a program known as Ad Words which allows you to create your own ads, choose keywords to help Google match your ads to your audience and pay only when someone clicks on them. You set up a daily budget and cost per click and your ad is displayed at the top or side of Google search engine results page.
There are many other paid inclusion programs available throughout the Internet.