Internet Marketing

It is no surprise that companies investing in their Internet marketing are gaining competitive advantage over organizations that are less ‘Internet savvy’.

Internet marketing is the least understood and most under-utilized tool available to businesses with a presence on the internet. So we aim to explore all the different Internet marketing options available to you to ensure you maximize the investment in your website and achieve the best possible returns.

The results you can gain from Internet Marketing include:

  • Increasing your web site traffic
  • Improving awareness of your web site
  • Increasing your business
  • Sustaining and building user / customer loyalty
  • Gaining you a competitive advantage
  • Adding value for your visitors

We offer the following Internet Marketing services:

Email Marketing

Email Marketing is an effective tool for reaching out to new clients or keeping in contact with old ones. We offer a complete e-mail marketing solution that handles the distribution and tracking of your mail campaigns. We ensure that your e-mail marketing campaign is cost effective and offers a high return on investment.

Keeping In Touch

Stay in contact your clients on a regular basis by sending out exclusive e-mail offers, news updates, advice and information or a regular newsletter.

Generating New Business

E-mail marketing is also a great tool for generating new business. Through targeted e-mail campaigns, you’re able to ensure your message is received by people who are most likely to find it relevant and of interest.

With e-mail marketing there are no envelopes, postal charges or labeling, unlike traditional direct marketing by mail.

Response Tracking

Our tracking technology allows every e-mail sent to be tracked, providing important feedback on the effectiveness of your e-mail marketing campaigns.

Every time a potential client travels from your e-mail to your Website their visit will be recorded. That means we can track the interest in your newsletter and the response of your customers. Here are some common questions every marketing professional wants to know, and our software will help us answering:

  • How many click-thru did the email generate?
  • Which email campaign was most viewed and responded to?
  • Was the e-mail opened?

Social Media Marketing

Generates publicity using online social media outlets such as community websites, social networking groups, blogs, DiggDigg! Logo, Del.icio.us, StumbleUpon, FlickrFlickr Logo and YouTube.

We help your business capitalize on the benefits of social media marketing by creating a campaign customized to your industry, target audience and specific goals. Our experienced specialist will help you to:

  • Use social networking sites such as Twitter and LinkedIn to interact with potential customers and targeted online communities. Yajur Solutions will identify relevant social networking sites, create your corporate social networking profiles, and manage your social networking presence.
  • Boost your website traffic and gain online publicity with social bookmarking tools.
  • Create and manage your business blog to reach a wide customer base and increase your search engine visibility.
  • And more!

Newsletters & E Blasts

E-newsletters that are informative, convenient, and timely are often preferred over other media. Email newsletters continue to be one of the most important ways to communicate with customers on the Internet. Newsletters build relationships with users, and also offer users an added social benefit in that they can forward relevant newsletters to friends and colleagues.. Our services include:

E Newsletters

  • Develop the newsletter format
  • Create content
  • Develop and manage lists
  • Do the mailing
  • Tell you who is reading your newsletter and what links they click
  • Create short surveys

Prospects will regularly receive valuable information to remind them you are still in business, and may be able to solve a problem or two. Not all prospects are ready to buy however with a newsletter or e-zine you stay on their radar screen. When they are ready to purchase you will be top of mind.

E-blasts & Promotions

  • Send messages in a timely manner
  • Save money – no need to stamp, address, sort and send regular direct mail
  • Get immediate feedback on new offers and products
  • Test promotions

E-Lists

  • Worry-free management of your email lists.
  • Keep track of who is reading your messages and which messages they are reading
  • Easy integration of direct mail and email campaigns
  • Targeted follow-up to "hot prospects"

Splash/Promo Web Pages

  • Appealing and effective landing pages that promote your products and services
  • Easy web rollout of new promos and products
  • Micro-sites for extra product information and improved search engine optimization

Pay-Per-Click (PPC) Management

Pay per click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

For any website in any industry, before forging ahead with a pay per click advertising campaign, it is important to first understand the way your audience uses language to search for your products and services online and then ensure that you are properly targeting a solid mix of relevant search terms.

Professional pay per click advertising management that combines expert strategies with state-of-the-art bid management tools is just one of many ways Yajur Solutions directs large volumes of highly qualified visitors to your website.


Electronic Press Release Service

Yajur Solutions delivers affordable, proven press release services for both individuals and small to medium businesses; including targeted news distribution, news release writing.


Link and Directory Submition

To get high rank position with the search engines and more traffic to your web site, it is essential to work out a focused linking strategy to establish link popularity on the web.

Higher the quality of incoming links better your search engine rankings and internet visibility.

Our services include one-way link developing programs that range from directory submissions, article submissions, blog commenting, to reciprocal link building.

We provide the following manual one way link development programs to assist you with your web site promotion.

Blog Service

Get links from blogs. We find blogs relevant and on topic to your web site and post comments which would get keyword anchor link to your web site.

Directory Submission

Get links from web directories. We hand submit your web site to over 500 search engine friendly free web directories. A search engine friendly directory is one that adds a direct static link to your site, so that the search engines when they crawl will count that as a link to you and thus increase your rankings. These links are permanent one way links which would strengthen your link popularity on the web.


Multi Variate Testing

We can increase your sales and stay ahead of the competition, continually test and improve your website's conversion rate with Multivariate Testing tools. This is an easy to use optimization tool that allows you to run experiments on your website, to determine which conversion elements generate the highest responses. For example, you can write 5 different headlines for your home page and test which one provides the best results and highest conversions.

Testing and optimizing conversion elements provides many benefits:

  • Increases website conversion rates
  • Decreases visitor bounce rates
  • Increases time spent on your site
  • Increases visitor satisfaction
  • Eliminates guesswork from site design
  • Increases sales, leads and opt-ins

By testing and optimizing, you can DOUBLE the effectiveness of your website…

  • A simple headline change can produce a 150% increase in response
  • Improving your lead generation offers can boost your leads by up to 70%
  • Optimizing your order check-out process could reduce your shopping-cart abandonment rate by 25%
  • Changing the wording on your order buttons could boost sales by 25%

All of these improvements begin to add up and pretty soon you've doubled your sales (or leads).

Multi Variate testing helps you to continuously test, track, and improve the important conversion elements of your website.


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